Today at five ‘o clock the international toilet store company 2theloo opened their first UK store in Covent Garden in presence of Margriet Leemhuis, Deputy Head of Mission at the Dutch Embassy in London. The innovative and fun concept from the Netherlands welcomes its guests with a loo cocktail party held in and around the spotlessly clean and fancy toilet store 2theloo.
International consultancy Artelia, was appointed as the Project Manager by 2theLoo for its inaugural standalone site in the UK. Artelia has a longstanding relationship with 2theLoo, having working together in conjunction with other clients such as SNCS, Total and Shell to provide exemplary bathroom facilities around the word.
Now, 2theLoo is bringing its unique formula to London as a standalone solution, with its inaugural site based in Covent Garden market occupying 2 arches of the lower ground floor.
This new amenity comprises facilities for males, females and families – wholly accommodating of modern society with a design that is fun, quirky and relevant to the location.
Covent Garden partnered up with 2theloo to improve the public realm and provide public facilities in the busy shopping area. Offering ‘better than at home’ toilet facilities is part of the strategy to improve Covent Garden and the Covent Garden Market Building. This collaboration has been the first for 2theloo in the UK but ambitions are to extend in UK’s retail area, railway and petrol.
Notes to Editors:
The story of 2theloo started in 2011 when Eric Treurniet and Almar Holtz, two Dutch entrepreneurs, opened their first ‘better than at home’ toiletstore in the centre of Amsterdam. The mission of 2theloo is to make the absolute most of your toilet break, wherever you are. After opening its first store 2theloo has shown an impressive growth which resulted in more than 200 toilet stores in 15 countries. By the end of 2015 more than 100 milion people have visited a 2theloo facility.
The unique design merges the heritage of Covent Garden with the modern style of 2theloo. The intention has been to achieve an inclusive built environment, which enables users to maximize their individual abilities and enjoy safe, independent participation. The site is very accessible and linked to many public transport routes.
Next to clean and comfortable toilets and urinals, the new 2theloo facility will offer a room for families, a make-up corner and a small shop offering gifts, drinks and toiletries. Inspiring visuals linked to Covent Garden and sanitary from Roca will make a 2theloo visit an extraordinary and fun experience. Upon each visit, visitors receive a discount voucher, which they can redeem in the 2theloo shop or in shops or restaurants in the surrounding area.